According to Forrester Research, videos used in marketing are 50 times more likely to receive an organic first-page ranking than traditional text pages. It’s a pretty mind-blowing statistic considering most businesses, small and large, are not utilizing video nearly enough. Just imagine the effect you could have on your business with engaging videos ranked all over the first page!
Online video marketing can come in many forms – either you can take the low-production value route and invest in your own camera, or you can consult a professional who specializes in getting important messages across to viewers – such as TruScribe. You get added value to your online video once you realize that, much like an indexed online article, your video will be available for viewing for years to come. And what’s even more, social media and video practically go hand-in-hand; meaning that you won’t be the only one spreading your message – your friends can also get in on the promotion.
Not only are online videos increasingly popular on Google search pages, they also stand-out amongst all of the text. If you were a consumer searching for a specific product, would you keep scroll down a results page and reading each link description, or would you single-out the one video on the page? Odds are, whether you like it or not, you’ll notice the video far before you get through all of the text. In turn, the more people that notice the video are apt to click on it – giving you a little more juice with Google and increasing your web presence. In fact, studies show that people tend to look and click first at the videos on the page before text.
The image above shows where the eyes of searchers were looking when they searched for ‘how to make a pizza.’ Notice the white hot areas of both videos as compared to the darker areas where the text is results are located.
When planning your video strategy, keep in mind that good, engaging video is more effective than a pieced-together slideshow. Much like deep, rich content will draw a user into a webpage; good video will draw a viewer into your YouTube or other channel and hopefully your website. It is also important to use the video mediums of the internet to your full extent. Not only do you want to host video on your website, you also want to utilize other video sharing sites like YouTube and MetaCafe. Over 4 billion videos are viewed on YouTube per day – this is not something that you want to miss out on.
TruScribe specializes in getting your message across to potential customers. With cutting-edge techniques in whiteboard animation and video scribing, they know how to set your message free.