The Mission Statement Video


For over thirty years, Weird Al Yankovic has been pointing a funhouse mirror at our popular culture. This latest album, “Mandatory Fun” proves that out. When Al Yankovic asked TruScribe to point that goofy mirror at our own industry…well, you’ve seen the video.

weird al yankovic mission statement insidiousListen to “Mission Statement” and you can hear how it would be an easy fit at a corporate retreat meant to inspire and drive people to go forth and synergize. Harmonious drum circles and flowers distract you from plans for world domination.  


Start of Collaboration

Working with Al was a lot of fun for our entire team. Our first meeting was just over a year ago, and so we had some time to let our creative juices flow. Each of our artists worked on the first 30 seconds of the lyrics and passed their drawings around to the rest of our team to evaluate. The group lifted up Brian Wisniewski to be the lead artist on the project, but when you watch the video, you can see that there was more than one hand involved. 
Here are some of the samples for the psychedelic section that didn’t “make the cut”. 

weird al yankovic mission statement psychedelic


A Few Whiteboard Tricks

When we sent over initial ideas on all the new tricks and experiments we had in mind for the project, Al urged us to keep it simple. One of the new tricks we did get to use was having multiple hands draw in front of the camera so we could draw images and lyrics at the same time.

Solo_green_400Most of our videos use black and one other color as an accent color to simply signify an important part of the video. Early on, we knew we wanted a psychedelic section to make the corporate speak feel like a bit of a trip (do you want to tie that back to the era the song hails from??). For that section we wanted to use lots of color. To achieve the right effect, we used a trick that we’ve not seen anyone else use. 

This technique is something we developed for color matching to corporate brand guides. A bit of green marker, and the world is a rainbow. TruScribe videos are 100% hand-drawn,but a few cheats aren’t bad.


Seeing the Humor

Incentiviced-FBI_400We’re certain that this parody is going to get some mixed reviews from our clients. This language appears in our videos all the time, and we know that the instructional designers, trainers, and marketers out there will have a laugh with us. As with most forms of humor, it speaks to a bit of truth that we can all learn from. You can use all the jargon and cultural speak you want, but if the message behind it and the actions you take to support it aren’t authentic, people won’t trust it.


Our Experience

The TruScribe team lastly wants to thank Al and everyone on his team for including us in this project. Our memories, and this video, will always be a part of our story. Al, we wish you all the best with “Mandatory Fun” and look forward to looking into the funhouse mirror again.

Creative Director: Eric Oakland

Producer: Bessie Cherry

Artist: Brian Wisniewski

Editor: Aaron Williams

Support: The Whole TruScribe Team

CAPTURE ATTENTION with Whiteboard Animation

Your audience wants video and the numbers are showing it. The average viewer watches 20 hours of video each month. YouTube is the 3rd most viewed website in the world. Video is 50x more search friendly than text and by 2015 90% of all online-traffic will be video.

Tell the WHOLE STORY with Whiteboard Animation

Instead of giving them "You" content, try focusing on "Them", and with whiteboard animation you can break out of the 30-90 second noose. You have the time to give them the whole story, everything they need to make the right decision. And the Hand-drawn style reinforces your authenticity.

Share the COMPLEX STUFF with Whiteboard Animation

Your audience can't withstand the stacks of facts and figures. But when you need to drill down, dive deep, and untangle your topic, our whiteboard animation style (Scribology™) will simplify and clearly relay your message straight into the viewer's brain folds.

Use Our EXPERIENCE for Your EFFECTIVENESS

...because we've delivered more whiteboard animation videos than any other studio, we've worked on more scripts, more topics, with more companies worldwide. And we want YOUR MESSAGE to benefit from that experience. That's all we're saying.


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    Kee Reading > Getting Past "Mission Statement" Jargon towards Authenticity


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